ABOUT
B-GENKI

About B-GENKI

Anytime, anywhere.

Bringing traditional flavors into the future.

The story began with the
Kumamoto earthquake.

B-GENKI’s parent company, Marukin Foods, is based in Kumamoto
and has long been producing traditional foods such as natto (fermented soybeans) and konjac.
On April 14, 2016, a powerful earthquake with a seismic intensity of over 6 struck Kumamoto,
forcing the factory to shut down completely.
Natto disappeared from supermarket shelves across Kumamoto and throughout Kyushu.
With no clear path to recovery, a ray of hope emerged.

It came in the form of heartfelt messages
of encouragement from our customers.

From this experience, we made a promise:

“We want people to enjoy healthy, traditional Japanese foods—
no matter the circumstances.”
“We want to create products that anyone can eat, anytime.”

B-GENKI was born from this vision.

B-GENKI reimagines traditional Japanese foods such as natto and konjac—
long-loved staples of the Japanese diet—bringing them into modern lifestyles
with added convenience and innovation.

Perfect for snacks,
outings and gifts.
Tradition,
reimagined for the world.

CORPORATE PHILOSOPHY 企業理念

B-GENKI was created by Marukin Foods Co., Ltd., a long-established company with over 100 years of expertise in producing natto, tofu, and konjac.
By inheriting traditional wisdom and techniques,
we reimagine Japanese food culture as a sophisticated, healthy choice for modern lifestyles—
for those who seek to invest in their future well-being.

“I want to be beautiful.” “I want to be healthy.”

We believe these wishes should be an effortless part of everyday life.
B-GENKI is a premium wellness brand that supports your lifestyle and helps you nurture both body and mind for the future.
What you gain from a single snack is more than just nourishment.

It is the quiet satisfaction of knowing that today’s choices are shaping your future.

We believe that what you eat shapes
your beauty, your resilience, and
the way you live your life.

That’s why we say: You are what you eat.

BRAND STORY ブランド・ストーリー

The 2016 Kumamoto earthquake severely damaged our factory and headquarters,
putting us in a critical situation where even the continuation of our business was at risk.
Infrastructure was heavily affected, and our products disappeared from store shelves.
At a time when people’s lives were deeply shaken,
we asked ourselves, “What can we, as a company, do?”

We attempted to deliver the remaining inventory from our factory to evacuation centers.
However, we soon realized food that requires refrigeration to store or utensils to eat
was difficult to accept.
So we took action. We personally visited evacuation centers,
and also distributed food free of charge from our own logistics center.
This experience became the foundation of B-Genki's culinary philosophy.

“No refrigeration needed. No cooking required.
Healthy food that anyone can enjoy, anytime, anywhere.”

That belief continues to shape how B-GENKI products are made today.

FOUNDER'S MESSAGE 代表メッセージ

Making choices that are kind to your mind and body -
creating you.

Hello, and welcome to B-GENKI.
B-GENKI is a brand inspired by traditional Japanese foods - and by our desire to make them easier to enjoy in everyday life.
Built on ingredients that are good for your body, such as natto and konjac,
we aim to offer products that are both nourishing and accessible.
Eating well supports
a healthy body.
Enjoying delicious food nourishes the mind.
Guilt-free - enjoy without hesitation.
We believe that if this food culture, rooted in Japan, spreads around the world, people everywhere can live healthier, more energetic lives.
We want to share the appeal of these traditional foods with as many people as possible.

We want people to enjoy them easily and naturally.
And through this, we hope to help energize people all over the world.
This is the vision behind B-GENKI.

You are what you eat.
Incorporating B-GENKI into your daily life is an investment in your future.

Wishing you, your family, and people around the world health, vitality, and well-being.

Ms. Fusako Kira, CEO

MEANING BEHIND THE LOGO ロゴに込められた想い

“Beauty” and “GENKI” as one symbol

True beauty is not about outward appearance, it comes from within.
The “G” in “GENKI” - a Japanese word meaning well-being, represents this inner strength,
combined with our belief in beauty.
True vitality radiates from within.
The B-GENKI logo embodies this philosophy.

COMMITMENT TO
SUSTAINABILITY Towards a more sustainable future

Supporting the Cocoa Horizons Program and
Sustainable Cocoa Farming

The Cocoa Horizons Program aims to improve the lives and communities of cocoa farmers, while protecting children and the environment through sustainable farming practices, increased productivity, and community development.
We are proud to support sustainable cocoa farming